Privacy Policy

1. Introduction

Hearthline ("we", "us", "our") is a family communication and coordination facilitation service based at 58 Wualai Road, Haiya, Mueang, Chiang Mai 50100, Thailand. We take the privacy of the people and families we work with seriously. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have in relation to it.

This policy applies to data collected via our website at hearthlinem.pro, through our contact form, and in connection with our session enquiries and bookings. If you have any questions about this policy, please contact us at [email protected].

2. What Personal Data We Collect

We collect the following categories of personal data:

• Contact data: name, email address, phone number (if provided)
• Enquiry content: any information you include in a message or form submission
• Usage data: pages visited, time on site, browser type (collected via cookies and analytics tools — see our Cookie Policy)
• Session scheduling data: preferred times, number of attendees (for booking purposes only)

We do not collect or retain records of what is discussed during facilitation sessions. Facilitation content is treated as confidential and is not documented in any way that would identify participants.

3. Legal Basis for Processing

We process personal data under the following legal bases, as applicable under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and relevant international standards:

• Consent: when you submit a contact form or opt in to marketing communications
• Legitimate interests: to respond to enquiries, manage bookings, and improve our service
• Contractual necessity: when data is required to deliver a session you have booked

4. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and answer questions about our sessions
• To schedule and confirm bookings
• To send relevant information about Hearthline sessions and updates (only with your consent)
• To improve our website and services based on aggregate usage patterns
• To meet any legal or regulatory obligations that apply to us in Thailand

We do not sell your personal data to third parties. We do not use it for automated profiling or decision-making.

5. Data Sharing

We may share your data with the following categories of third parties where necessary:

• Service providers: website hosting, email delivery, and analytics providers who process data on our behalf under appropriate agreements
• Analytics tools: such as Google Analytics, which may collect aggregated usage data (see cookie settings)
• Legal authorities: if required by law or a valid legal process in Thailand

We do not share any personal data related to your family's situation or session content with any external party.

6. Data Retention

We keep personal data only for as long as needed for the purpose for which it was collected:

• Enquiry and contact data: up to 12 months from last contact, unless a booking is made
• Booking and session scheduling data: up to 24 months after the last session
• Analytics data: as configured in third-party tools (typically 14–26 months)

After these periods, data is securely deleted or anonymized.

7. Data Security

We take reasonable technical and organizational steps to protect your personal data against unauthorized access, disclosure, or loss. These include:

• Secure HTTPS connections for all website data transfers
• Access controls limiting who can view personal data
• Regular review of data handling practices

In the event of a data breach that is likely to affect your rights, we will notify you and any relevant authority as required under Thai law.

8. Cookies

Our website uses cookies to maintain basic functionality and understand how the site is used. You can manage your cookie preferences at any time via our Cookie Policy page.

9. Your Rights

Under Thailand's PDPA and applicable data protection principles, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data where there is no legitimate reason for us to continue holding it
• Object to or restrict certain processing
• Withdraw consent at any time where processing is based on your consent
• Lodge a complaint with the Office of the Personal Data Protection Committee (Thailand) if you believe your rights have been violated

To exercise any of these rights, please contact us at [email protected].

10. Third-Party Links

Our website may include links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with data, please contact us and we will take appropriate steps to remove it.

12. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "Last Updated" date at the top of the page. Continued use of the website after any changes constitutes acceptance of the updated policy.

13. Contact

For any questions or requests relating to this privacy policy or your personal data:

• Email: [email protected]
• Address: Hearthline, 58 Wualai Road, Haiya, Mueang, Chiang Mai 50100, Thailand
• Phone: +66 53 271 609